Our Coat of Arms

At the heart of Advance Generations lies a powerful symbol – the coat of arms – reflecting the organisation’s core values of trust, responsibility, and legacy. 

The emblem features deep green, embodying growth, renewal and hope, alongside gold that signifies generosity and a higher purpose. Central to the design is a shield adorned with a chevron-like symbol, reminiscent of the letter ‘A’ for Advance, representing progression and forward movement.

Flanking the shield are the Hare and the Crane. The Hare symbolises intelligence in warfare and strategic decision-making, while the Crane, holding a stone, embodies vigilance and responsibility. Together, they represent the company’s guardianship over the future. The ‘infinitas’ symbol signifies an eternal legacy.

Above the shield are symbols of national pride: the Australian Flag, representing patriotism; the Crown, signifying tradition and honour; and the Wattle or Acacia, a symbol of unity and community. This coat of arms is a testament to your dedication in safeguarding our values, ensuring that your commitment today will leave a lasting impact on the Australia of tomorrow.